Maureen Sullivan is Senior Vice President, and Chief Strategy Officer for the Blue Cross and Blue Shield Association (BCBSA), a national federation of 39 independent, community-based and locally operated Blue Cross and Blue Shield companies collectively providing health coverage for 100 million people – one-in-three of all Americans.

Sullivan has overall accountability for brand strategy and management, marketing, international development, education and training, Web services, paid media campaigns and communications for BCBSA.

She oversees BCBSA’s major strategic initiatives, including programs designed to increase healthcare quality and affordability, and is responsible for developing major growth strategies for Blue System inter-plan programs. Most recently, she provided strategic direction for the creation of Blue Distinction, a new national program to raise the level of healthcare quality, Blue Healthcare Bank to support the healthcare financial needs of Blues customers across the country, Blue Health Intelligence, the nation’s premier health intelligence data resource with health information on more than 80 million consumers insured by the Blues, and Blue365, a new national Blue-branded program for the consumer retail market.

Before assuming her current position, Sullivan was Vice President of BCBSA’s Strategic Consulting Services. In this role, she was responsible for developing new business opportunities for the Blue System, as well as providing a variety of consulting services – including market segment strategy development, research on industry best practices and business analysis of healthcare reforms.

Prior to her career at BCBSA, Sullivan worked on the evaluation of the Brookline Early Education Project, a collaborative program between the Brookline Public Schools and Children’s Hospital to evaluate the impact of early educational and medical intervention on children’s development. The Robert Wood Johnson and Carnegie Foundations funded the program.

Sullivan is a founding member of the National Leadership Committee on Consumer-Directed Healthcare. Established by the National Business Group on Health, this group is recommending ways to involve consumers in healthcare decision-making and to support development of innovative new consumer-directed health plans to help keep healthcare affordable and control rising costs.

She earned a master’s degree in public policy from the John F. Kennedy School of Government at Harvard University. She also holds a bachelor’s degree with honors from Albertus Magnus College.



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