Dr. Cristina Azocar is the chair of the Journalism Department and an associate professor of journalism at San Francisco State University. Prior to becoming chair she directed the Center for Integration and Improvement of Journalism for more than 10 years. She teaches classes on the intersection of race and journalistic practice.
She holds a master's degree in Ethnic Studies, a bachelor's degree in Journalism and received her Ph.D. in Communication from the University of Michigan in 2001. Dr. Azocar's interest in diversity in the news media spans more than 20 years, and began with her concern about negative representations of Native Americans.
She has conducted numerous presentations, workshops, talks and panels on the intersection of diversity and journalistic practice and has published in academic and professional journals. Dr. Azocar is a past president of the Native American Journalists Association. She also serves on the ex-officio journalism education seat of the California Society of Newspaper Editors and on the Sequoyah Research Center’s American Native Press Archives. She has served on the board of the Women’s Media Center since 2006. She has served on the Task force for Diversity for the Association for Education in Journalism and Mass Communication and recently chaired the Multicultural Research Division of the Broadcast Education Association.
Currently, Dr. Azocar is interested in implementing programs and conducting research centered on journalism education in order to achieve greater diversity in the nation’s newsrooms. Azocar coined the term the 4 R’s of the journalism pipeline to define the focus journalism education: Recruitment, Retention, Revitalization and Research.
She tweets from @drsugah.
Priming Crime and Activating Blackness: Understanding the Psychological Impact of the Overrepresentation of African Americans as Lawbreakers on Television News: Dixon, T. and Azocar, C. L.
Journal of Communication [January 6, 2007]
The Representation of Juvenile Offenders by Race on Los Angeles Area Television News: Dixon, T., Azocar, C.L.
Howard Journal of Communication [January 1, 2006]
The EEOC and Native American Employment: In Carstarphen, M. (Ed.) Without Reservations: Azocar, C., Oshagan, H. & Arnold, J.
Norman: University of Oklahoma Press
The effect of Black versus White intergroup portrayals of criminality on White television news viewers: Dixon, T., Azocar, C.L., & Casas, M.
The Journal of Broadcasting & Electronic Media, 47, 498-523. 
Native American Voters Can Make a Difference
Women's Media Center [October 1, 2012]