Yumi Wilson is a tenured journalism professor at San Francisco State University. She is also a former news reporter and editor for the San Francisco Chronicle, the Associated Press, the San Jose Mercury News, the Modesto Bee and the now-defunct Los Angeles Herald Examiner. She is also the recipient of the Fulbright grant and prestigious Knight-Wallace journalism fellowship.
Most recently, Yumi worked as a corporate communications manager at Linkedin, where she traveled around the world, teaching hundreds of journalists, executives and employees how to build their brand on LinkedIn. During her three-year tenure, Yumi devised training sessions in Belgium, Canada, New York, Chicago and many other places. She also specialized in profile optimization for high-profile politicians and celebrities, including: Carly Fiorina, Oprah Winfrey, chef Mario Batali and Bravo host Andy Cohen.
In addition to her work at LinkedIn, Yumi ran workshops at UC Berkeley, training journalists, communicators and nonprofit leaders how to promote their content across social media platforms. Among her clients were journalists from Consumer Reports magazine and four major news outlets in China. While running a semester-long training program at Consumer Reports, based in Yonkers, she was offered a job to there full-time as a social media lead in the West Coast. She was honored to be considered for the high-profile job, but decided to stay in her teaching role at SF State, where she recently developed a new course, Social Media Journalism, and is working on a textbook on newswriting in the digital age.
Yumi just launched her own business as a social media consultant, and she now offers sessions that teach individuals, companies and schools how they can beef up their presence on LinkedIn and other social media platforms.