Susana G Baumann, MAA, MALS

An award-winning multicultural communications expert and strategist, public speaker, journalist, published author and small business advocate, Susana G Baumann, MAA, MLS, is the President, CEO and Editor-in-Chief of Latinas in Business Inc. An Argentinean immigrant, Baumann founded her own small business over 20 years ago, LCSWorldwide Multicultural Marketing Communications in New Jersey, USA.

Among their clients, LCSWorldwide serviced major pharmaceutical and healthcare corporations, and national non-profit organizations and government agencies in healthcare and education in nine states including Massachusetts, Connecticut, Pennsylvania, New Jersey, Texas and California State Libraries. A highlight of Baumann’s career included being part of the Bill and Melinda Gates Foundation Spanish Outreach Program trainers’ cohort at WebJunction.com in 2007 and 2008.

Baumann retired in 2014 but the same year, at 64 years of age, and with little knowledge of digital technology, she launched LatinasinBusiness.us, an initiative that advocates for the economic empowerment of Latinas and other minority women entrepreneurs. It provides branding, marketing, advertising and editorial services through a quality digital platform, digital marketing content, social media campaigns, and promotional and educational events.

In 2018, the initiative gained non-profit membership status as Latinas in Business Inc. and has reached over 1700 plus members nationally. The organization has promoted more than 700 Latina small businesses and Latinas in the corporate world so far through its digital platform and promotional and educational events.

“Through this initiative, I help women accomplish their goals while avoiding the obstacles and challenges I had to face when I began my business over 20 years ago. They can lead their journey to success by taking control of their own story and networks to finally accomplish their career or business goals.” Susana G. Baumann, President, CEO and Editor in Chief, Latinas in Business Inc., LinkedIn

For this initiative, Baumann received the 2015 LISTA Summit “Latinas in Technology Excellence” Award; the “TECLA Award” for Best Business and Finance Blog at Miami Hispanicize 2015, and was invited to become a Media Member of the New American Alliance “American Latina Leadership Caucus.” In 2017, Susana was named a “Latina of Influence” by Hispanic Lifestyle Magazine and in 2018, received the Red Shoe Movement “Leaders Who Walk the Talk” Award in NYC.

Named "Journalist of the Year" by the Statewide Hispanic Chamber of Commerce of New Jersey for her service and advocacy to Latino small businesses, she has been a speaker several times for regional and local chambers. She was also keynote speaker at Jacksonville University Media and Communications Series; and Panel Speaker at the 2017 Prospanica National Conference in Philadelphia, PA; the LEAD Conference for Latina Students at Harvard University, and the P.O.W.E.R. Women’s Summit in Newark, NJ. Baumann was invited to conduct her workshop, “Speak Up! Tell your Story to Influence Others” at the Working Mother Media Multicultural Women Summit, and Latinos in Social Media Week at Google in New York City.

In November 2018, Susana was invited to Montclair University as a speaker for the AARP event “Women of Certain Age” with Hon NJ State Majority Leader Senator Loretta Weinberg, Candy Straight, film producer, Supreme Court Judge Ronny Jo Siegal, and other exciting women that defy stereotypes about aging every day. Susana then was invited to be part of the NJ AARP Speakers’ Bureau.

She has been featured in several national media outlets including Abasto Magazine, Huffington Post, VOXXI News, Negocios Now, Americano Newspaper, AlDia.com News, and has been a guest to the Joe Torres TV program Tiempo at WABCTV, and several times to Contigo en la Comunidad at Univision 41.