Brooke Erin Duffy, Ph.D.

Brooke Erin Duffy, Ph.D., is an associate professor in the Department of Communication at Cornell University. Her research interests include: platforms and cultural production; social media influencers and the creator economy; gender, identity, and inequality; and algorithms and promotional culture.

Duffy is the author or editor of four books, including (Not) Getting Paid to Do What You Love: Gender and Aspirational Labor in the Social Media Economy (Yale University Press, 2017/2022)—which Wired named as one of the “Top Tech Books of 2017”—and Platforms and Cultural Production (Polity, 2022), with Thomas Poell and David Nieborg. Duffy has published her research in such journals as Journal of Communication, New Media & Society, the International Journal of Communication, Critical Studies in Media Communication, the International Journal of Cultural Studies, Social Media + Society, and Information, Communication, and Society. In addition to her academic publications, she has disseminated her research to a broader audience through popular writing in The Atlantic, Vox, Salon, Business Insider, Wired, and Quartz, among others. Duffy holds a Ph.D. from the University of Pennsylvania’s Annenberg School for Communication.

Sub-specialties:
Creator Economy
Social Media
Gender and Technology
Creative Labor
Popular Culture