Bio

Yalda T. Uhls is an internationally recognized, award-winning research scientist, educator and author, studying how media affect young people. Her peer reviewed research has been featured in many news outlets including ABC, NBC, NPR, Time Magazine, USA Today, and the NY Times. As a big believer in bridging research and practice, along with many years of translational work for lay audiences, Uhls founded The Center for Scholars & Storytellers (CSS) at UCLA. The Center’s mission is to bridge the gap between social science research and media creation in order to unlock the power of research-informed storytelling to help the next generation thrive and grow. CSS specializes in research and content creation surrounding adolescence, which the Society for Adolescent Medicine defines as ages 10 - 25, as adolescence is a developmental period when media messages may be especially effective for shaping attitudes and behaviors. Uhls is also an adjunct professor at UCLA where she does research on how media affects the social behavior of tweens and teens. She teaches a class on Digital Media and Human Development, and is the author of the parenting book Media Moms & Digital Dads: A Fact not Fear Approach to Parenting in the Digital Age. In her former career, she was a senior movie executive at MGM and Sony. Dr. Uhls’ knowledge of how media content is created and the science of how media affects children informs her unique perspective.

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