Founder and President of Make the Minute Matter, dedicated to ending the global epidemic of drowning by integrating principles of supply and demand and social marketing into a global awareness and education campaign and raising funding for our global network of local skills-based training programs. A respected activist and expert in the field, she works with drowning prevention organizations around the world to: identify and encourage innovation; connect resources; and help organizations integrate principles of social marketing into their approach. A talented public speaker, blogger, and active presence on social media, Rebecca is also the author of “Start An Epidemic: Ignite Changes With Social Marketing” available at

Rebecca brings a strong background in both business and social psychology to the field. Her first Master’s degree is in International Management, Marketing, and Economics from the Kellogg School of Management at Northwestern University. Her second Master’s degree is in Organizational and Social Psychology from the London School of Economics. She also has a B.A. in Finance from the University of Illinois and studied German at Salzburg College in Austria.

Sub-specialties: drowning, drowning prevention, water safety, social marketing, social entrepreneur, applying business disciplines to social change



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