Nichole Bauer is an Assistant Professor of Political Science at the University of Alabama. She studies the challenges facing women in politics as candidate, lawmakers, and voters. Her current research investigates how and when voters rely on gender stereotypes to evaluate female candidates. She uses an interdisciplinary apporach to understanding the dynamics of gender stereotypes in political campaigns by incorporating theories from psychology, mass communication, and political science. By examining the adveritsing strategies and news coverage of female candidates, Bauer’s research shows that gender stereotypes can, but do not always, limit the ability of women to win elections. Her research is published in a number of peer-reviewed academic journals including Political Psychology, Political Behavior, and Politics, Groups, and Identities.
Bauer received her Ph.D. from Indiana University in 2014, and has a Master’s degrees from George Mason Univeristy. Before earning her Ph.D., Bauer worked as a communication’s professional for various labor rights organizations in Washington, D.C.
Emotional, Sensitive, and Unfit for Office: Stereotype Activation and Support for Female Candidates
Saving Face: Identifying Voter Responses to Black and Female Candidates
Who Stereotypes Female Candidates? Identifying Individual Differences in Stereotype Reliance
Politics, Groups, and Identities 
The Relationship between Campaign Negativity, Gender, and Campaign Context
Political Behavior