Linda Kaplan Thaler is responsible for some of America’s most famous, relevant and touching advertising campaigns. Much of her work has become part of the pop-culture landscape. She has authored and composed campaign jingles that are among the industry’s gold standard including the world-famous Toys “R” Us jingle “I Don’t Wanna Grow Up, I’m A Toys “R” Us Kid,” “Kodak Moments,” and “The Heart of Communication” for Bell Atlantic.
Linda Kaplan Thaler is CEO and Chief Creative Office of The Kaplan Thaler Group, which she founded in 1997. Her billion dollar firm is ranked by industry publications as one of the fastest growing advertising agencies in America. The agency’s blue chip clients include Procter & Gamble (products include Dawn and Swiffer), Aflac, Continental Airlines, Champion, Kodak, Kraft Foods, Lunesta, Outback Steakhouse, Pfizer, Trojan and US Bank.
Linda is also a best-selling author and television personality. Her latest book, The Power of Nice: How to Conquer the Business World with Kindness (Doubleday), which she co-wrote with Robin Koval, demystifies the notion that nice “guys” finish last. The Power of Nice debuted on the New York Times and Wall Street Journal bestseller lists.
Linda and Robin’s first book, Bang! Getting Your Message Heard in a Noisy World, a savvy marketing book, was also a national bestseller.
Linda is co-stars on Mark Burnett’s CBS reality program “Jingles,” as a celebrity judge. In 2005, Linda starred as the host of Oxygen’s television series called “Making It Big” where young professionals competed for their dream job. To launch the show, Linda starred in a series of promotional commercials which won the 2006 American Women in Television & Radio Gracie Allen Award for Outstanding Commercial Campaign. Linda has also appeared on Donald Trump’s “The Apprentice,” as a judge.
In addition to her Clio awards, two of which were for Best Original Music and Lyrics, Linda’s creative talents have earned her the prestigious Women in Communications 2000 Matrix Award for advertising, and the 2001 Advertising Woman of the Year Award from Advertising Women of New York.
A native New Yorker, Linda was a Phi Beta Kappa and Magna cum Laude graduate of CCNY, with a bachelor’s degree in psychology and a master’s degree in music. Linda is married to composer Fred Thaler and her personal pride is their two children Michael and Emily.
Linda Tweets from @LindaThaler.