Bio

Chiqui Cartagena is senior vice president in the Political and Advocacy Group for Univision Communications Inc., the leading media company serving Hispanic America. In this role, she provides thought leadership and strategic guidance to help political candidates and advocacy organizations reach and engage Hispanics.

Ms. Cartagena is a Hispanic media and marketing pioneer with 25 years of experience developing, launching, and leading some of America’s most successful Spanish-language consumer magazines, including People en Español. Most recently, she served as senior vice president of Business Development for Story Worldwide, a digital content marketing agency. Prior to that role, Ms. Cartagena was the managing director of Hispanic Ventures at Meredith where she developed integrated marketing programs for leading consumer brands, insurance companies and retail chains.

Cartagena, who joined Univision in 2011, previously served as vice president of Corporate Marketing where she led the development and implementation of corporate marketing strategies and the creation of proprietary consumer research tools and ethnographies for various teams throughout UCI. In 2014, Cartagena was instrumental in the development of Univision’s Hispanic Vote website, an award-winning destination designed to help political strategists, media buyers and planners understand and reach Hispanic voters.

Cartagena’s expertise has been acknowledged via numerous awards and distinctions. She has been named among the Top 50 Influencers by Campaigns & Elections magazine; honored with the MultiEthnic TV Leadership Award by Broadcasting & Cable and Multichannel News; is recipient of AdColor’s LEGENDS Award and a Gold PromaxBDA Award. She is also the author of “Latino Boom! Everything You Need to Know to Grow Your Business in the U.S. Hispanic Market” published in 2005 and “Latino Boom II,” the essential guide to marketing to Hispanics, published in 2013. Cartagena is a graduate of the University of Miami.

Cartagena tweets from @ChiquiCartagena.

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