Beth Schapiro is a nationally recognized expert on campaign strategy and public affairs. With over 30 years of experience in the field, she has developed campaign strategy for successful candidates for all levels of office throughout the Southeast.
She is particularly proud of her experience helping to elect several officials who were the first of their race, gender, or sexual orientation to win a particular office. Her areas of expertise include American elections, Southern politics, women in politics, women candidates, voter behavior, and gay candidates.
Schapiro is president of The Schapiro Group, a data-driven strategic consulting firm serving private sector, public sector, nonprofit, and political clients throughout the United States. She began her career as a teacher in the Atlanta Public Schools and later served as a Senior Planner in the Georgia Office of Planning and Budget. Following her service as Executive Director of Research Atlanta, Beth founded her business in 1984.
For over 25 years, she has been a frequent and reliable source for media analysis and commentary. National media such as CNN and the New York Times particularly appreciate her outside-the-Beltway perspective.
Schapiro has made broadcast appearances on CNN, FOX, Georgia Public Broadcasting, and television and radio outlets throughout Georgia. These appearances include serving as an analyst on national and local newscasts, moderating public affairs shows, serving as a panelist on public affairs shows, and serving as a panelist in gubernatorial debates. She has extensive experience both in studio and on location, as well as over the phone.
Print publications with contributions from Beth include USA Today, he New York Times, Los Angeles Times, Roll Call, Richmond Times-Dispatch, Atlanta Journal-Constitution, Southern Political Report, Savannah Morning News, and local newspapers throughout the Southeast. In addition to providing analysis and commentary for news reporters, she has published several op-ed pieces.
Schapiro serves as a trainer at strategy workshops conducted by the Yale Campaign School for Women, Women’s Campaign Research Fund, Victory Fund, Georgia Chamber of Commerce, Southern Women in Public Service, Human Rights Campaign, and other organizations throughout the United States.
She is a former president of the Cool Girls board and Women Business Owners of Atlanta and has served on the boards of numerous nonprofit organizations.
Schapiro holds a B.S. in Education from the University of Maryland, and an M.A. and Ph.D. in Political Science from Emory University. An active community volunteer, she is a graduate of the Leadership America program.
How to Pick a Consultant: Hiring Pollsters
Campaigns and Elections [July 2001]
Polling Your Voters or How to Win a Referendum Campaign
The Iowa County [May 1995]
How did Women Fare?
The Atlanta Constitution [November 10, 1994]
Cleaning House: Voters Send Clear Message
The Atlanta Constitution [July 24, 1992]
Political Advisor: It's a Man's World (Unless You Know the Right Questions to Ask)
Campaigns and Elections [March 1992]