Andrea J. Learned

Andrea Learned is the co-author of Don’t Think Pink and a respected thought leader on marketing to women and marketplace gender trends. Since 2000, she has studied, worked in and commented upon trends in reaching women more effectively as consumers. Known for her independent and progressive take on the topic, Andrea is currently focused on how to make marketing to women obsolete – in that by serving perhaps typically “feminine” brain traits, brands will actually serve the now more holistic buying minds of all their customers.

Given her years of experience observing brands and female consumers, Andrea understands how, and can explain why marketing to women must progress from version 1.0 to 2.5, and beyond. Hers is considered one of the freshest voices commenting on the women’s market today, and Andrea uses that voice to express her passion for the interrelatedness of how women buy, how men are now learning to buy, and how that plays out in this more conceptual, beyond linear, age.

Currently, Andrea serves on the Advisory Board for The Vine Conference (new thinking on the meaning of community) and the WorldPulse Magazine Founder’s Advisory Council (advancing the world through the support of women globally). In addition to continuing study of the women’s market, she is also researching the new male consumer - and how the marketing to women rules will apply, or not - for a future book.

Andrea has a B.A. from the University of Michigan. She has written for numerous industry trade publications and regularly writes for the Huffington Post, eBrandingmarketing.com, and Marketingprofs.com, as well as her own blog, Learned On Women. She has presented to international business audiences, from the Gulf Marketing Review conference in Dubai, U.A.E, and the Baltic Marketing & Advertising conference in Tallinn, Estonia, to U.S.-based gatherings, such as: the Pacific Coast Builders Conference, the Photo Marketing Association International and the American Gem Society. Follow Andrea on Twitter @AndreaLearned.