Yolanda Domínguez (Madrid, 1977) visual artist, gender and communication expert. She studied Fine Arts in Madrid’s Complutense University and gained an MA in Art and New Technologies at the European University of Madrid and in Photography in Madrid’s EFTI School.
Via the main strategies of irony and decontextualisation, she creates situations or settings in which the spectators find themselves involved and can take part. Her works intend to awaken social conciousness and empower people through performative and relational actions. They manage to generate small communities that position themselves in a particular conflict.
She develops projects about social subjects, related to gender and consumption: in 2008, she filled the streets of Madrid with posters in which a woman offered to do everything that is expected from a traditional wife in exchange for an economic status. She buried several bloggers under a pile of scrap in Madrid’s Gran Via to advocate for a sustainable fashion production and consumption and in one of her latest collective actions, “Register”, she brought together women from all over Spain in order to register their own bodies in the Chamber of Commerce as a way of protesting against the upcoming -and very restrictive- Abortion Law, becoming a national movement that also managed to root in other countries.
Her actions achieve to generate large impact and repercussion within the same channels (media) that they themselves criticize: her work “Poses”, a comment on female representation within the fashion industry, had over 1 million views on YouTube and featured for several weeks in the world’s top ten best fashion films. It has been shown globally on television, radio and newspapers. Her work “Accessible and Accessory”, which criticises the use of women’s bodies as an advertising gadget has also had a great impact within the advertisement industry.
She was awarded a grant from the Spanish Ministry of Culture for the Promotion of Spanish Art abroad in 2010 and an Honorary Mention at the ‘Freedom of Speech” awards, together with The Guardian newspaper in 2014. She has presented her work in different institutions and art festivals such as PhotoEspaña, Mullier Mullieris, JustMad, NOVA Festival de Cultura Contemporánea Brasil, Feminisarte, and has had several exhibitions at Galería Serendipia, Twin Gallery and Rafael Pérez Hernando in Madrid, Elga Wimmer Gallery in Nueva York, Foreman Gallery Oneota in Nueva York, Streitfeld Projektraum in Munich, Open Systems in Viena and Rojo Artspace in Milan.
Her artistic work transcends educational field, collaborating with several institutions and universities all around the world carrying out workshops and conferences and is currently professor and tutor of Contemporary Photography MA at EFTI School in Madrid where she teaches the module “Art as a tool for social transformation”.
She has also worked for several social organisations and NGOs such as Greenpeace, Medicins du Monde, Change.org, etc. and she is a columnist at The Huffington Post Spain, writing on articles about image and gender.