![]() |
Industry Stats
Online Stats From April 2009
•In 2009 there are 95.9 million men online and 103.2 million women online. Men are 48.2 percent of the overall Internet population (those who access the Internet at least once a month from any location). Projections show that by 2013, men will only make up 47.9 percent of Internet users.
•In 2008 alone, at least four reports came out comparing the behaviors of men and women online. For example, Nielsen Online found that men prefer user-generated video sites (like YouTube) while women take more of a liking to video streams of TV shows (such as those offered from Hulu). Social Web search company Rapleaf put out a report just a few months later saying that men are more likely to use social networks for business while women use them to build personal relationships. Men are also more likely than women to share their writings, photos, videos, and other creations online, according to Northwestern University.
From Aug 2008:
•Websites for women, by women, have undergone rapid growth in the past few years, nearly doubling since July '06 and rising 35 percent last year alone, reaching 84 million visitors in July, according to comScore.
•Advertisers served 4.4 billion display ads across women's websites in May, the New York Times reported.
Print Stats
Radio Stats
Television Stats
Entertainment Stats
Social Media: Amplifying Women’s Voices
Usual Suspects: On Completing the Washington Post’s Next Great American Pundit Contest
From “I Kissed A Boy” To “I Hit A Girl”
Oprah: A Great Exception to the Rule
Gender Discrimination in Filmmaking—Bollywood Style
CNN Casting New Show - So Far, Only Men Need Apply