The brand’s thinly veiled attempt to pivot to a “by her, for her” image after intense criticism and declining sales is unlikely to work.
Why do women buy into anti-aging promises that seek to stop life’s most natural process? The answer lies within the ingrained ageist and gender stereotypes that are woven deep in society that negatively affect women’s self-perception, creating the belief that they need to buy these anti-aging products.
In early January, H&M came under fire for an ad campaign that many people considered racist and this incident is hardly the first example of a company marketing racist products.
The way eurocentric beauty standards related to skin tone have permeated other cultures is clear today.
Over the past year, minorities have finally been represented in multiple highly acclaimed movies. Films such as Girls Trip, The Big Sick, and Get Out not only were critically acclaimed and financially successful, but told stories written by and about non-white characters. This representation has been evident in mainstream media beyond film, too...