Tena Clark DMI Music & Media Solutions
As Founder and Chief Executive Officer/Chief Creative Officer of DMI Music & Media Solutions, Tena Clark is responsible for driving the company’s strategic direction. Under her leadership, DMI has conceived and executed some of the most well-known, well-regarded, and successful music branding initiatives. DMI developed United Airlines’ complete audio presence, including championing the use of “Rhapsody in Blue” as United’s Audio Logo as well as programming the airline’s award-winning in-flight audio. DMI has also successfully spearheaded Subway Restaurants in-store “Subway Radio” audio programming, in addition to strategic and tactical music activations for top lifestyle and consumer brands such as AARP, Build-A-Bear Workshop, InStyle Magazine, McDonald’s, Now! That’s What I Call Music, P&G, 7UP, Target, Toyota, and Victoria’s Secret, to name a few.
Born in Mississippi, Clark has bridged music and marketing throughout her colorful career. Whether composing and producing milestone commercial campaigns such as McDonald’s “Have You Had Your Break Today” or her years of writing for film and television, with credits that include My Best Friend’s Wedding, Where The Heart Is, Hope Floats, French Kiss, Twins, CBS This Morning, and Entertainment Tonight, Clark has connected to audiences through music and has become a true thought leader on the power of music branding. Clark’s musical expertise and deep understanding of audience preferences have also resulted in the gold- and platinum-selling songs she has penned for many of the music industry’s leading artists.
Clark’s musical talents are wide-reaching and varied. Most recently, she composed an original song for the Desperate Housewives soundtrack, recorded by LeAnn Rimes. She also produced Dionne Warwick’s first holiday CD, My Favorite Time of the Year, as well as Church: Songs of Soul & Inspiration, a dual music CD and CD-ROM box set featuring Maya Angelou, Toni Morrison, and top African-American female artists such as Patti LaBelle and Chaka Khan performing a collection of favorite R&B, pop, and gospel songs. Clark wrote and produced the single “Way Up There,” recorded by Patti LaBelle for the Church CD that was nominated for a GRAMMY® Award