Who We Are

Linda Kaplan Thaler The Kaplan Thaler Group

Linda Kaplan Thaler has been responsible for some of the most touching, relevant and famous advertising campaigns during her 25 years in the advertising and entertainment business. She is acclaimed within the industry for her innovative and topical approach.

Linda is the Chief Executive Officer and Chief Creative Officer of The Kaplan Thaler Group, which she founded in 1997. Now a billion-dollar advertising and entertainment company, KTG has been consistently ranked by industry publications as one of the fastest-growing agencies in the U.S. touted for its breakthrough creative and immediate results. KTG’s blue-chip client roster includes Procter & Gamble (Dawn, Swiffer and other brands), Aflac, Continental Airlines, Outback Steakhouse, Pfizer, TiVo, Trojan, US Bank and Wyeth (Centrum and Caltrate), to name a few.

Linda is also a best-selling author. Her latest book which she co-wrote with Robin Koval, titled, The Power of Nice: How to Conquer the Business World with Kindness (Doubleday), demystifies the notion that nice “guys” finish last. The Power of Nice, which has been widely featured in the media including,  ABC’s Nightline, NBC’s “The Today Show” Time, Business Week, Newsweek, O, The Oprah Magazine, USA Today and The Wall Street Journal. Linda’s first book Bang! Getting Your Message Heard in a Noisy World, a savvy marketing book, was also a national best-seller.

In 2005, Linda starred as the host of Oxygen’s new television series called “Making It Big” where young professionals competed for their dream job. To launch the show, Linda created a promotional campaign which won the 2006 American Women in Television & Radio Gracie Allen Award for Outstanding Commercial Campaign. Linda has also appeared on Donald Trump’s “The Apprentice” as an advertising expert.

Prior to starting The Kaplan Thaler Group, Linda was Executive Vice President, Executive Creative Director at Wells Rich Greene BDDP where she led the creative team that won the Heineken business with the edgy “True Conversations” campaign. Linda was Senior Vice President, Group Creative Director at J. Walter Thompson where she spent 17 years. In this position, she ran major accounts like Burger King, Kodak, Northwest Airlines, Pepsi and Clairol.

A native New Yorker, Linda was a Phi Beta Kappa and Magna cum Laude graduate of CCNY, with a bachelor’s degree in psychology and a master’s degree in music. Married to composer Fred Thaler, Linda’s personal pride is their two children. Their beautiful daughter, Emily, is twelve and their fifteen-year-old son, Michael, is a three-time National Elementary School U.S. Chess Champion. A book about his chess prowess was published by Little Brown and is titled Opening Moves: The Making of a Chess Champion.