Dr. Cristina L. Azocar Center for Integration and Improvement of Journalism (CIIJ)
Dr. Cristina L. Azocar is a member of the Upper Mattaponi Tribe. She is the director of the Center for Integration and Improvement of Journalism (CIIJ) and an assistant professor of journalism at San Francisco State University where she teaches classes on diversity in journalism. Azocar earned her doctorate in Communication Studies at the University of Michigan in 2001. Her research and teaching focus on portrayals of people of color in the news. She received her master's degree in Ethnic Studies and her bachelor's degree in Journalism from San Francisco State University. Dr. Azocar's interest in diversity in the news media spans 20 years, and began with her concern about negative representations of Native Americans. She spoken extensively on the subject of journalism education and has published in academic and professional journals.
Dr. Azocar is a past president of the Native American Journalists Association. She serves on the boards of the Women's Media Center and the Sequoyah Research Center at the University of Louisiana at Little Rock. She is a past board member of California Society of Newspaper Editors and the E Pluribus Unum prize of the Migration Policy Institute. She also has served on the Task force for Diversity for the Association for Education in Journalism and Mass Communication and is a past chair of the Multicultural Research Division of the Broadcast Education Association. In 2011 she was honored as a Best Resource in the Bay Area by the Institute of International Education. In 2005 she received the Distinguished Service to Journalism Education from the Journalism Association of Community Colleges and was honored as a Local Hero by KQED for Native American Heritage Month. She has served as a National Academy of Television Arts and Sciences Emmy judge for the Community Service award. Currently, Dr. Azocar is interested in implementing programs and conducting research centered on journalism education in order to achieve greater diversity in the nation's newsrooms. Azocar coined the term the 4 R's of the journalism pipeline to define the focus journalism education: Recruitment, Retention, Revitalization and Research.