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Video Contest for Diversity: I AM THIS LAND

November 17, 2010

As WMC blog readers know, this year was one of incredibly divisive rhetoric.  In response, the human rights organization Breakthrough just launched I AM THIS LAND, a campaign and video contest in support of diversity. The contest calls for participants to make a video (or write a Twitter post) using the phrase “I AM THIS LAND” to express their aspirations for a more positive and open-minded America. Videos can include any genre, such as animation, documentary, music video, or a mash up. Sharon Jones of Sharon Jones and the Dap Kings and actor Michael Urie of ABC’s Ugly Betty created videos supporting the I AM THIS LAND contest and encouraging participants to enter, which you can watch over at their site. I AM THIS LAND participants can upload their videos to contest site www.iamthisland.org, and fans across the country will view, discuss and rate each submission. A panel of high profile judges including John Jackson, director of social responsibility at MTV Networks; Liz Friedlander, award winning music video director for U2, REM and feature films; Malcolm Campbell, publisher of SPIN magazine; Maria Hinojosa, award-winning PBS journalist and author; Julie Zeilinger, founder of teen feminist blog The Fbomb; and singer Sharon Jones of Sharon Jones and the Dap-Kings will review the top 15 videos and select the winners. Breakthrough will also select a winning Twitter post, which must be tagged with #iamthisland.org. Submissions will be judged for overall impact of messages, narratives, calls to action and creativity. Entries will be accepted until January 7, 2011. Go check it out, and contribute some women's voices!

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