Using Sex to Sell Health Care Reform to Voters?

December 23, 2009

Last night WMC Prez Jehmu Greene appeared on the O'Reilly Factor to comment on Rock the Vote's new sexualized health care video. Ironically the Fox News segment online is prefaced by a sexual PajamaGram ad that features women stripping off their tops, bottoms and bras, and posing provocatively for their partners. A woman's husky voice offers: “This Christmas there’s only one gift guaranteed to get women to take their clothes off... Give her what she really wants.” Helpfully the delivery includes a free “do not disturb sign.” Incredibly, Laura Ingraham then launches into her critique with “a viewer warning”...

About the RtV video, WMC President Jehmu Greene commented: "Rock the Vote is the premiere organization worker to connect young people into politics.... And they're trying to be provocative. Historically that is what the organization does with their campaign. I do think it is unfortunate that they kind of dumbed down this important issue of health-care reform to frat boy culture, overtly sexual, using cleavage to communicate this message when there are so many other ways to be compelling and provocative on this issue, especially when it comes to young women and how health-care reform, in a sense, is almost throwing them under the bus."

Watch the video here: