“The Marketing of Breast Cancer” and the History of the Komen Foundation
| February 6, 2012
In AlterNet’s article, “The Marketing of Breast Cancer,” Mary Ann Swissler discusses the complicated history of the popular Dallas-based Susan G. Komen Foundation, under fire recently for its decision to pull funding from Planned Parenthood.
Swissler reaches back in time and reminds readers that the Komen Foundation “helped block a meaningful Patients Bill of Rights for the women it has purported to serve since the group began in 1982.” Quoting Judy Brady of the Toxic Links Coalition, Swissler also points out that the Komen Foundation tends to focus solely on medical advances, rather than lifestyle and environmental factors:
“‘There’s no talk about prevention, except, in terms of lifestyle, your diet for instance. No talk about ways to grow food more safely. No talk about how to curb industrial carcinogens. No talk about contaminated water or global warming.’”
Swissler’s article asks whether the Komen Foundation’s decision to defund Planned Parenthood might merely represent business as usual and not a radical shift in ideology. Read the full article here.