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MODERATE: neither side can entirely win the political moderate’s heart. They don’t seem to like bein

October 14, 2008

Summary: a political moderate is often not so much someone who occupies the ground between left-wing and right-wing beliefs as someone who hold some mildly conservative views (on balancing the government budget, for example) and some mildly liberal views (against the death penalty, for example), which means that neither side can entirely win the moderate's heart. Psycholinguist and serious thinker George Lakoff has formulated some intriguing ideas about the importance of not deforming a political message (either from the left or from the right) in an attempt to appeal to moderates; it is better, he says, to express your deeply felt opinions in ways that will inspire moderates to pull to one side or the other. They don't seem to like being pandered to. For more information on the forthcoming Unspinning the Spin: The Women’s Media Center Guide to Accurate, Bias-Free Language, click here.