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Category: Girls, Media

Lego Petition Gaining Support and Media Coverage

| January 17, 2012

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In an effort to protest Lego’s new “Friends” line, SPARK Movement and Powered By Girl have teamed up to create a petition on Change.org. In a piece from Daily Finance, Dawn Kawamoto explains why:

“At the center of the controversy is the use of short-shirted girl figurine characters with loads of pink and other pastel coloring in both marketing materials and the product line.”

As a member of the SPARK Movement leadership committee, The Women’s Media Center is proud to support the efforts of SPARK and Powered by Girl in fighting sexism in the toy and advertising industries.

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