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Global Girl Media “Kicks It Up!” with Julie Foudy

March 1, 2010

“Give a girl a camera and watch a woman grow.” -  Kgomotso Matsunyane, T.O.M. Pictures, South Africa

Yesterday, Global Girl Media (GGM) Cofounder and Executive Director Amie Williams, Program Director Kamala Lopez and Director of Content and Distribution Therese Steiner organized an intimate brunch in New York City with Guest of Honor Julie Foudy in the lovely NYC home of Donna and Perry Golkin to celebrate the launch of GGM’s pilot project “Kick It Up!” The innovative program is training 20 young women, ages 15-20, from the urban area of Soweto, Johannesburg, to be participant broadcast journalists for the 2010 FIFA World Cup. As part of the training, GGM is connecting them with seasoned local and international broadcasters and filmmakers, who serve as mentors to the girls.

[caption id="attachment_3889" align="alignright" width="300" caption="From left to right: Program Director Kamala Lopez, Guest of Honor Julie Foudy, Executive Director Amie Williams, Head of GGM South Africa Kgomotso Matsunyane, and Director of Content and Distribution Therese Steiner"]From left to right: Program Director Kamala Lopez, Guest of Honor Julie Foudy, Executive Director Amie Williams, Head of GGM South Africa Kgomotso Matsunyane, and Director of Content and Distribution Therese Steiner[/caption] After viewing an inspiring video about the project, guests were treated to some inspiring words from Williams, Lopez and Foudy, who each shared why the project means so much to her, personally. Guest of Honor Julie Foudy is a National Soccer Hall of Fame inductee, Olympic Gold Medalist, former Captain of the U.S. Women’s Soccer Team, ESPN sportscaster and now, GGM spokesperson. She compared the struggle she and her teammates experienced to get Women’s Soccer taken seriously with the struggle of all women and girls to have their voices heard. She aptly noted, “Not enough women out there are able to get out their message,” adding that she sees GGM as an exciting way to target this issue through sports and in underserved communities such as Soweto. Foudy will be covering the 2010 FIFA World Cup in South Africa for ESPN and will also serve as one of the mentors to the girls in the program. Also speaking at yesterday’s brunch was Kgomotso Matsunyane of T.O.M Pictures, South Africa, who is spearheading GGM efforts on the ground.  She noted that even though South Africa has one of the most liberal constitutions in the world when it comes to women’s equality, those guaranteed rights sadly stay on paper. The grim reality is that girls are shunned out of positions of power and subject to a misogynist environment every day. Kgomotso’s goal in taking on GGM in South Africa is to show girls that they can aspire to be more than just the “presenters” or the star of a music video. Ultimately, she envisions the program’s success manifesting itself not only through the unique and engaging coverage that the girls will surely deliver, but through how employable they will be after the program, so they can become key players in South African media. “Kick It Up!” is only the beginning. After the completion of “Kick It Up!” GGM aims to venture on into other countries with their innovative curriculum and initiate similar programs leaving behind a Global Girl News Bureau in Soweto (and every other community that GGM works with) that will function on its own, forever. The Women’s Media Center is thrilled to share the exciting work of  Global Girl Media.  To learn more about GGM, visit:  www.globalgirlmedia.org. You can also find and fan them on Facebook!

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