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Don’t Read This Unless You Want Tips On How To Write A Good Blog   By Nanette Fondas

November 14, 2008

Are you reading this because the title caught your eye? And because you want to write a good blog? If so, you now know to choose an appealing title for your blog post or article, preferably with a keyword phrase in it. Better yet, tell the story in your title.

After that, the main thing to remember about good blogs is that content is king. Though blogs originated as “web logs” (hence “blog”) or online diaries, never forget that in a world of internet information inundation, few have time to read content that lacks utility—personal, political, educational, entertainment, or a mix of these.

My advice: create the content of your post around your expertise, passion, experience, and knowledge. They make you and your blog unique--a must since you are not likely to be reporting original scientific or journalistic work. Offer your distinct insight, analysis, argument, or opinion. As my favorite writer on writing, William Zinsser, says, write about something you care about. Then you may not care so much about what other people think of what you write.

Short. That’s the most important word to remember. Keep the post short. Keep paragraphs and sentences short. Choose short words over long ones (scratch “internet information inundation” for “excess information”).

Make your post easy to scan. The first sentence of each paragraph is critical (I mean “key”). For emphasis, use subheadings, bold text, and italics. Fear not bullet points or lists, for they

• do not make you a lazy thinker or writer;
• will not result in a reprimand from your 7th grade grammar teacher;
• will make you popular in the blogosphere.

Link to useful resources relevant to your topic: other blogs or websites, articles, books, research, or other information that supports, explains, clarifies, or gives background on the statements and opinions in your post. Add tips and, if possible, humor and images. Your star will shine in cyberspace.

To be sure, you can even link to other viewpoints. Your credibility skyrockets when you do so.

Choose a tense and voice and stick with them. (Read your post out loud to reveal problem spots.) Proof read for grammar, diction, punctuation, usage, and typographical errors. Send jargon to the trash bin.

Ask questions in your blog. They encourage readers to engage in the discussion and write comments. This gives you feedback and builds community—two good reasons to write a blog in the first place.

Did you find these tips helpful?

Tags: Blogging

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