Alexis McCombs: A Woman Making History
March 3, 201030 Women Making History In recognition of the 30th anniversary of Women's History Month, Women's Media Center is profiling 30 extraordinary women making history. Our goal is to raise $10,000 to support WMC Exclusives -- every dollar raised will go directly toward hiring women writers to comment on major news stories and report topics often neglected by the mainstream media. Will you contribute $30? Click here to donate:https://salsa.democracyinaction.org/o/937/t/10343/shop/custom.jsp?donate_page_KEY=5719 or text WOMEN to 50555 to make a $10 donation. Alexis McCombs: A Woman Making History by Leslie Von Pless In a field not only dominated by men, but in which testosterone levels are meticulously measured, Alexis McCombs is an innovative and influential sports, media and pop culture commentator, and a member of SheSource, WMC's directory of women experts. Alexis is the founder and co-host of Instant ShePlay on AOL Sports, interviewing top NFL players and making her one of the only 10% of female sports journalists and editors in the U.S. A In 2009, Alexis served as a judge for the Sports Emmy Awards and also frequently writes for Black Enterprise Magazine, which showcased two series she wrote about the intricate business, marketing and economic impacts of the NBA Finals and the Super Bowl on the host cities and the media. “The ultimate destination for any NBA team is the Finals,” McCombs wrote in the former. “The journey is long, but after 82 regular season games, it’s the host cities of the last two teams standing that win. To land the most coveted best-of-seven series of the year pushes a city’s revenue stream to take flight when tourists descend into the market and residents make game-related purchases.” Recently, Alexis was quoted by the Associated Press on the controversy surrounding Elizabeth Lambert’s aggressive play in women’s college soccer and the media’s double standard of female athletes. Referring to debate over Serena Williams’ outburst at the US Open, "Think of Andre Agassi — people would relish his bad behavior, while Serena got blasted," McCombs said. "For some of the men, it almost benefits them — they're able to cash in on their bad behavior." As a lifelong athlete and sports fan, I am constantly seeing how widely accepted sexism is in traditional sports journalism and broadcasting. Its so refreshing to see Alexis helping to amplify women’s perspectives on mainstream sports through new media. Go Alexis!