The Women’s Media Center (WMC) media training and leadership programs seek to elevate women’s voices through media training. By training women leaders and experts to be media-ready and promoting them to reporters and media outlets, we change the face of media.
Women in media are often viewed as ornaments, not instruments. Through the Women’s Media Center training programs, our experts are prepared for all media platforms to raise important issues, be role models, expand the talent pool of commentators, analysts, reporters, writers, and to be promoted through our WMC SheSource database of experts.
WMC programs provide customized message development and media training to help women understand the media landscape and leverage media opportunities, own their expertise, know the critical elements of an interview, effective writing and pitching of op-eds, persuasively shape their media messages, build sound bites, learn on-camera techniques and personal presentation skills.
The premier media and leadership training program in the country for women.
Training for Individuals and Other Organizations
For more than ten years, Shanelle has helped social justice activists, organizations, and campaigns inspire action through storytelling and communications. From the Sierra Club, to the ACLU, to the Movement for Black Lives and Black Lives Matter Global Network, she’s worked alongside organizers, political influencers, and changemakers to break down complex issues and build narrative power.
Yumi Wilson is a tenured journalism professor at San Francisco State University. She is also a former news reporter and editor for the San Francisco Chronicle, the Associated Press, the San Jose Mercury News, the Modesto Bee and the now-defunct Los Angeles Herald Examiner. At the Women's Media Center, Yumi is the social media trainer, working with progressive leaders to establish their expertise.
Watch our video to see how the Women's Media Center is working to make women and girls more visible and powerful in media. Featuring graduates of the WMC Progressive Women's Voices media and leadership training.